![]() ![]() Scott’s touring career is taking a hit too. Epic Games, with whom Travis had a partnership with a few years earlier , removed the games’ Travis Scott music emote - the feature that allows gamers avatars to dance to specific songs.” We are already starting to see brands trying to distance themselves. ![]() “Over the last couple of years, Travis Scott has become one of music’s biggest brand ambassadors by inking partnerships with Nike, Anheuser- Busch, McDonald’s, and General Mills, to name a few. “This tragedy will affect Travis’ image and brand deals moving forward,” a hip-hop marketing expert tells Billboard. His next collaboration was high fashion - a collection with Dior that was supposed to launch in next spring but could now get scrapped, according to a Rolling Stone report. Along with his high-profile relationship with Kylie Jenner, branding deals have played an integral role in that, including partnerships with PlayStation, McDonald’s and Nike. 1 on the Hot 100 chart, he has steadily made gains breaking through as a mainstream celebrity. After his virtual Fortnite concert became one of the music business’ biggest stories last year, reaching 45.8 million viewers and launching his Kid Cudi-assisted song “THE SCOTTS” to No. ![]() For Scott’s career, the timing couldn’t be much worse. ![]()
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